The face of marketing has changed. Even though content marketing still reigns, the form of content that reaches the audience has taken a different form.
Video has replaced all other type of marketing materials. What people would prefer nowadays is a short and attractive video rather than a blog-post or any other form of content.Since videos are easy to grasp, understand and digest, marketers have taken the step of implementing explainer videos.
And yes, as expected, explainer videos have changed the fate of many aspiring startups into a glorious success.